Hi - I'm James!

For the past 5 years, I've worked across iOS, Android, web and MacOS apps designing products that meet the needs of real people.

As a Design Lead at Pilot, I’m solving problems for travellers to create the ultimate collaborative travel app. Helping groups of travellers to discover, plan and book, all in one place has been a labour of love for over two years.

At my core, I believe in making the design process collaborative, iterative and fun. I’m passionate about crafting products that inspire and empower, and I’m always excited to explore new challenges.

When I find a components been detached in Figma

Blog posts

Today I'm most excited about designing our new AI powered command bar and leading rebranding efforts that has seen us completely rebuild our design system in Figma.

About my biggest strengths, an anonymous co-worker highlighted:

“Design abilities, communication skills, and humility.
James truly demonstrates his passion and work ethic through his product designs and research in his work such as with Native AI. His vibrant personality always a positive contribution in meetings.”

- Quarterly Review July 2024

When I’m not designing, I’m an avid cyclist, and artist. I make original and commissioned work and this November I was proud to donate 25% of proceeds from my 10th art show to the Neighbourhood Group in Toronto.

Attending Config in July 2024 and Tech Crunch in October. Check out myfavourite talkfrom Config.

©2025 James Bursey